T-Mobile
T-Mobile, the second largest mobile group in the
Western world, have announces the launch of there
new product, Ear Phones, introducing a totally new
category in music. Enabling customers for the first
time to browse, download, store and play CD quality,
digital music in their T-Mobile phones.
Mobile Jukebox, the most recent product of the Ear
Phones collection, is based on an open standard for
the Mobile Mix format, which is already the de facto
global mobile music standard for digital rights management
- the Open Mobile Alliance Standard 1.0 (OMA 1.0).
This standard and the enhanced future version for
full track is already backed by all major handset
manufacturers and by over 60% of the global music
industry. Universal Music, Sony Music and Warner Music
are partners, as are a number of independent music
labels, including V2, Kontor, Edel, Compost Records,
Stereo De Luxe and Chrysalis Mobile.
Ear Phones introduces a new music mix – Mobile
Mix – 90 to 120 second mixes of music tracks.
Music labels, artists and DJ’s commonly produce
a range of mixes of the same track. Now there is a
mobile mix.
Mobile Jukebox lets T-Mobile customers browse, download,
store and play music in their phones – wherever
they are, whenever they want. There is no need for
a separate music player; no need to download to your
PC first.
Ear Phones is simple and rapid. With Mobile Jukebox,
three clicks and you can browse and download. On 2.5G
phones, download is approximately 2 minutes a mobile
mix track. On 3G phones, it is around 30 seconds a
mobile mix track. This compares with download times
of from 8 to 10 minutes, even up to 20 minutes, on
dial-up speed fixed line internet – still the
only form of fixed line internet access for 75% of
European internet users. It also compares favourably
with most broadband, fixed line download times. And,
with Ear Phones, there is no second stage of transferring
from PC or Mac to digital music player; no need to
buy a separate digital music device.
Uniquely, Ear Phones also enables customers to download
music before it is available in the shops. Over 40%
of total physical music sales take place within 2
weeks of release. Prior to release, new singles are
previewed on radio. T-Mobile customers will be able
to download new singles up to 2 weeks before they
are in the shops, at the same time they’re being
previewed on radio.
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